Densitron announces new partnership with Holdan Limited

Densitron, the global leader in display, touchscreen technology and specialized broadcast ODM, has announced details of a new distribution partnership with professional video and broadcast technology distributor Holdan Limited. The agreement will see the company serving as a distributor across the EMEA region for the IDS Control System, as well as the UReady 2RU, UReady 2RU X86 and UReady 4RU control panels.

With a focus on both the pro-AV and broadcast markets, the agreement with Holdan will help Densitron to access a significant new customer base.

It’s clear from our initial conversations with Holdan and their customers that there is a huge potential appetite for IDS within the AV market. We already have an existing relationship with Holdan and its partners across various global locations, and we are confident that this can be extended to multiple other countries across the EMEA region.

Reuben Such, Global Business Development Director, Densitron

The relationship between Holdan and long-term manufacturing partner BirdDog was among the contributing factors to the new agreement with Densitron.

From our initial conversations onwards it was very clear that Holdan had a very strong emphasis on innovation and global growth. As well as being a solutions provider, Holdan was also a company that clearly could understand ‘pain points’ in broadcast infrastructures and resolve them, which is something that IDS does in broadcast. The company has a prolific voice in AV too, which was clearly going to give us a strong entry-point to the AV market.

Reuben Such, Global Business Development Director, Densitron

David Fidler, Divisional Director at Holdan, comments:

There is a huge scope here for building the presence of Densitron across the EMEA region, and in particular expanding the profile of IDS in terms of its suitability for news and sports environments as well as its capacity to be deployed in conjunction with other brands we distribute, such as BirdDog, NetGear, LG, Datapath and Blackmagic Design. Our initial conversations with Densitron have given rise to plenty of ideas about how we can develop the profile of its full brand range across EMEA, and we can’t wait to see how this will develop in the years to come.

About Densitron

Founded over 50 years ago in Japan, Densitron is a global business with offices in the USA, Asia and Europe. From our origins in display and touch screen technology, we have expanded our capability to cover a wide range of Display and Computing, Control Panels and Control System Software and ODM services, Customers can choose from our range of powerful off-the-shelf products, or we can fully customize a solution which incorporates our patented intellectual property. Top broadcast organizations from across the globe today benefit from our Display, Touchscreen and Interaction products and services. More information can be found at www.densitron.com