Oct 2020

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Midwich Group signs European distribution agreement with BirdDog

BirdDog have developed embedded Network Device Interface (NDI®) hardware and implemented into a range of high definition and 4K broadcast video converters, robotic pan-tilt-zoom (PTZ) cameras, and a suite of software products to tie end-to-end workflows together. The range includes products recommended by Zoom Video Communications, Inc., the world’s first full NDI® PTZ Cameras, PTZ Controller Keyboard, the world’s smallest 4K NDI Encoders and Decoders, Wallplates, and SDM modules.

NDI is a user-friendly way of sending high-quality video around existing IT networks, from common IT implementations to mobile environments, it’s giving everyone access to easy-to-use, high-quality video using the equipment they have today.

The full range of BirdDog products are available to Midwich Group channel partners exclusively through Holdan (a Midwich Group company). The agreement begins in the UK & Ireland and Continental Europe today (October 1, 2020). 

Allan Leonhardsen, Managing Director, Holdan (part of the Midwich Group), comments:
“We are delighted and proud to be appointed the exclusive European distributor for BirdDog. We have admired the expertise and reputation of BirdDog for some time and look forward to working together in the future. 

We recognised some time ago that NDI® is a natural adjunct to our portfolio, and we are sure BirdDog's technology and Holdan’s expertise will accelerate our headway in providing technical solutions through Midwich Group’s reseller channel across Europe.”

Eamon Drew, Co-Founder and CMO at BirdDog, comments:
“We are super excited to start working with Holdan and the Midwich Group. We’ve enjoyed good success in the UK, Ireland, and Continental Europe already and we feel the unparalleled channel reach the Midwich Group have will take us to the next level.”

BirdDog products are used by some of the biggest names in Broadcast, AV, House of Worship, Live Streaming, Esports, and Education around the globe, including, Zoom, ESPN, NBA, BBC, Apple, Microsoft, YouTube, Google, Facebook, and Twitter.

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Part of the Midwich Group, Holdan distributes leading brands in the broadcast and video market, from Panasonic and Blackmagic Design to Datavideo and Teradek. We distribute products exclusively into established sales channels.


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