Distribution comes direct to the Benelux area with the opening of Holdan Benelux BV


Jan 2019

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Distribution comes direct to the Benelux area with the opening of Holdan Benelux BV

Holdan Limited has opened a pro-video and broadcast technology distribution centre in Rotterdam. Managed locally and with both demo and warehousing facilities, the newly formed Holdan Benelux BV will offer resellers strategic marketing support, fast product delivery and technical demonstrations.

The team will manage the distribution of leading brands including Teradek, SmallHD, Core SWX, Inogeni, SLR Magic, Telestream and Logickeyboard. Managed by distribution specialists, General Manager Bas van der Linde and Sales Manager Fons Bakker, the team based in the south of the Netherlands will work with the existing network of professional resellers and develop new business in the AV, film and video sectors.

Bas van der Linde commented:

The establishment of Holdan Benelux means that we will be able to offer enhanced service and sales support to resellers in Belgium, Luxemburg and the Netherlands. With the Netherlands being the third largest exporter of TV content in the world and Belgium the fourth largest film producer on the continent, these important markets will now benefit from local backing from our technical specialists.

The new facility is part of Holdan Limited’s strategy to offer local customer support and product marketing for the brands it represents. The company’s headquarters, located near Manchester in northern England, will work closely with the Benelux team on pan-European strategies, purchasing, training and service. This will enable the Rotterdam-based division to tap into Holdan’s extensive technical and marketing experience, while focusing on Benelux market development and reseller support.

The Holdan Benelux team will work with resellers to bring the latest workflows to market, enabling end users to make the transition to UltraHD HDR cinematography, live remote TV production and low latency media streaming. They will also address new and emerging markets, Bas van der Linde notes:

As media now reaches into every part of society, universities, houses of worship, sports organizations, emergency services and businesses are all embracing video technology. We are very excited about the new opportunities this represents to take pro-video technology beyond established markets.

The company’s demonstration facilities are available for reseller training, open days and customer presentations. The Holdan Benelux office opens for business in January 2019.

More information:

Holdan Benelux B.V.
Kolenbranderstraat 10
2984 AT Ridderkerk, the Netherlands
+31(0)180 728209

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About Us

Part of the Midwich Group, Holdan distributes leading brands in the broadcast and video market, from Panasonic and Blackmagic Design to Datavideo and Teradek. We distribute products exclusively into established sales channels.


Our experienced team of engineers and technicians are available to provide our customers with the very best technical support and repairs should they be necessary.


We pride ourselves in the close relationships we build with universities, schools & colleges. As a value added distributor we have a dedicated team to support them from project concept to completion.


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